Interviews
You know that feeling? When there's a story to tell, but it's hard to put into words? As an engineer who thinks like a marketer, I simplify exploring how your company impacts clients and staff.
The Process
01.
We discuss your organization, products, and marketing goals.
02.
I research, dig into your story, and schedule interviews.
03.
One hour interview with your customer, employee.
04.
I review, write a summary, and consider your best content options.
05.
Recording, summary, and creative brief delivered to your inbox.
The Proof
Client
Prompt
RACO needed to highlight a customer success story, showcasing how a smart user saved his company money with RACO's product.
Process
WaterWrites interviewed the end user to hear their story and find how they, along with RACO's AlarmAgent, saved their employer thousands of dollars bringing remote monitoring in-house.
Product
RACO received a blog that shows how their equipment played a part in efficiently bringing remote monitoring in-house for a contract operations company. The story focuses on the customer, not only the product.
Industry
Water/ Wastewater
Bringing Remote Monitoring In-House
After a 20-year career at Hewlett Packard, the water industry snatched Doug Woellner away from Big Tech. EDP, a contract utility operator, hired him without a firm idea of his role at their organization. "They didn't know how exactly, but they knew I could improve operations," Woellner recalls.
EDP operates water, wastewater plants and lift stations across the vast city of Houston, managing 250 - 300 sites on any given day. Their customers may be in different counties and districts, but each of EDP's sites has something in common, a RACO unit.
Whether it's a pump, a head works screen, or storage tank water levels, operators rely on RACO to keep watch of these otherwise unmonitored sites. "It's the most important piece of equipment," says Woellner "that's all that's guarding the site when the operator isn't there...
Client
Prompt
RACO wanted to highlight a longtime customer who is a champion of RACO's products.
Process
WaterWrites sat down with McDonald Wastewater of Central Alabama to learn how RACO helps them run their operation.
Product
A blog that speaks to fellow operators on the benefits of remote monitoring. This is the most viewed blog on RACO's website to date.
Industry
Water/ Wastewater
Customer Q&A
McDonald Wastewater is a turnkey contract wastewater operations company based in Eastern Alabama. They offer their customers a whole suite of wastewater services including permitting, compliance, operations and maintenance. Early in his career, Steve McDonald saw a niche in the resorts and homes around Lake Martin, the largest reservoir in Alabama. With a passion for keeping Lake Martin pristine, Steve began contract operating for the wastewater systems around the lake to, in his words, "Keep sewage out of Lake Martin."
