The Process
01.
Discuss topics, content calendars, and marketing goals.
02.
Read competitor blogs, study your product, and learn from your experts.
03.
Write!
04.
Revise and edit to your liking.
05.
Done. Post to your website, promote on socials.
The Proof
Client
Industry
Water/ Wastewater
Prompt
Jim Myers and Sons needed new content that portrayed their business ethos towards choosing quality equipment over the cheapest option on bid day.
Process
JMS gave WaterWrites topics and we proceeded to research how high-quality process equipment is an advantage for those willing to make the investment. JMS' Anthony Sherrill then finished the piece based on his industry experience.
Quality Over Price
A lot of groundwork is laid before the bid day arrives. After months of careful design consideration and evaluating proposals from solution providers, the utility managers and consulting engineers are tasked with aligning project proposals with their budget constraints. While cost considerations often lead to selecting wastewater treatment solutions based primarily on price, this approach can result in costly maintenance, inadequate support, and the need for untimely equipment replacements. Opting for quality over price benefits wastewater professionals not only during the design phase, but also on bid day and throughout the equipment’s operational lifespan...
Product
A think piece that reinforces The JMS Way for JMS' Resource Center as well as social media fodder to attract prospects to the company website.
