The Process
01.
We match your marketing goals with the ideal trade publications.
02.
We write pitches based on publication tone, editorial calendars, and requirements.
03.
Once accepted, refine story if needed and put the print date on our calendar.
04.
Plan a promotion strategy in the meantime.
05.
Promote once it prints to take full advantage of your earned opportunity.
The Proof
Client
Industry
Water/ Wastewater
Prompt
IXOM Watercare had a well-performing installation, but needed someone to pitch to editors, interview the customer, and write the article.
Process
WaterWrites interviewed the end user to hear their story, reviewed prior articles, and wrote a story to fit the publication's requirements. We then pitched to water industry magazines.
Product
IXOM's article published in Water Online, a premier water industry publication. We promoted the story on social media too.
Rural Water Treatment Plant Reduces TTHMs And HAA5 With Ion Exchange
“The major adjustment was dropping our coagulant use quite a lot,” said Meunier. “The pilot study alluded to a 50% drop. So we were happily surprised when the full-scale solution dropped coagulant use by 75%.”
​
The reduction in coagulant reduces operating costs and sludge volumes generated by chemical additions, as well as increases filter efficiency due to less frequent backwashing. Meunier also noted that soda ash and hypochlorite use dropped by 50%. Additionally, UV transmission increases with the IX addition to the process train, improving UV disinfection and reducing UV energy demand.​
