The Process
01.
Research topic, company, and publication.
02.
Interview you, customers, and anyone else involved.
03.
Write!
04.
Review and revise with you.
05.
Done! Your article is ready for publication.
The Proof
Client
Industry
Water/ Wastewater
Prompt
Xylem's experts participated in cutting edge research to create a regulatory framework for Germany's government to implement water reuse for agriculture. The academic paper was published, but Xylem wanted to turn the academic paper into lead-generating marketing assets.
De-Risking Chemical Contamination In Non-Potable Reuse Water Applications
Process
WaterWrites read the academic paper, interviewed the researchers, and researched Europe's current reuse water standards to inform the angle needed to make the article relevant.
Along the Main River in Bavaria sits the city of Schweinfurt, Germany. The town of 55,000 annually treats 9.6 million cubic meters of residential and industrial wastewater at the Schweinfurt WWTP. The facility operates a conventional activated sludge (CAS) process, discharging to the Main River.
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The plant is currently not designed to produce reclaimed water, so a portion of the plant’s effluent was diverted to two pilot-scale treatment trains for this demo-scale study. Treatment Train A comprised of tertiary cartridge filters...
Product
The article was published in Water Online magazine in September 2025.
